Writing an Elevator Pitch

The 60-second elevator pitch is your professional introduction. It is a critical communication that sets the stage for what any listener might learn about who you are as a person, and what you can do. These 60 seconds can take place during informational meetings, interviews, or in general conversations. It can take place via email, phone, or in person. You never know when you may come across someone that could be related to your industry or who could potentially further your career. To have an already established idea of what you are going to say in these situations is extremely helpful.

This serves as a framework for the professional conversations you will soon encounter. It is your elevator speech, and should change according to the nature of each encounter.

INTRODUCTION
Relay how you know this person, and through what connection. Also provide disclaimer that you are not asking this person for a job.

OPENING LINE
Present a Statement of Functional Strengths:

EXAMPLES OF EXPERIENCE IN ENVIRONMENTS and/or ROLES
Demonstrate by providing examples (at least 3) of the depth and breadth of what you have accomplished and in what environments or circumstances you developed your functional strengths and skills.

EXAMPLES OF LESSONS LEARNED FROM THOSE EXPERIENCES
Relay what you learned from these experiences in broad terms

STATE EDUCATIONAL BACKGROUND and CERTIFICATIONS
Highlight your educational background and any certifications

LEARN THROUGH QUESTIONING

Remind contact why you are calling him/her and what you’d like to learn from him/her through asking a series of questions.

THANK YOU
Thank the individual for his/her time and insight. Reference the interesting areas or direction your call navigated.

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