One of the quickest ways to blow an interview is not knowing
your interviewer, the industry, or the company itself. I cannot tell you how
many times I have had interviews with individuals who have struggled to
understand the company they were interviewing for, or had no clue that major industry
changes were happening in their field of expertise.
Taking initiative to really research your interviewer, the
company, and the industry creates an easier dialogue and connection points for
a smooth conversation. It shows that you are knowledgeable and can set you
apart from your competition.
Almost all companies have a website or social profiles for
you to learn more about your interviewer. Find their LinkedIn profile, look at
their bio and learn about their background. What groups do they belong to?
Where did they go to school? Do you have any mutual connections? These are questions
that give you the ability to create dialogue and questions.
Going into your interview, you should know about any company
highlights, recent merges, or downsizes. Google the company, look at their
press releases and read through their blog posts. Write down some of these highlights
or changes within the company and utilize them as talking points during your
interview. This knowledge can help you create leverage when speaking about how
your skill set can bring true value to the company.
Every industry has specific trends, breakthroughs, or major
changes. Again, this is where a quick Google search, or a scan on LinkedIn
Pulse can come in handy. Take time to browse through a few articles or reports
on the industry or field you are in. Interviewers are looking for credible
candidates and by having this knowledge, it shows that you really do care about
the position you are interviewing for.
Being prepared is key. Utilizing Google, LinkedIn and
looking at PR pieces or blogs on the company you interview for can help
transform the standard Q&A interview into a productive conversation.
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